Wear gloves, cement will dissolve skin. Trust me, not pleasant.
DIY rock can be a fun and creative venture. It's well worth it if you have cheap sand (volume, room to make mistakes). Back in the day "southdown" was plentiful at $5 / 50lbs.
If you mix in dry pasta, it will dissolve in the curing process leaving voids and interesting textures.
If you want "branch" like rock, consider moulding it around PVC pipe or other reinforcement materials. Straight DIY rock can be brittle. If you do mould around PVC, consider leaving exposed ends so that you can join rocks together for aquascaping.
Plan to make 3-4 times as much rock as you expect to use. It's a learning process, curing takes forever compared to the fun and creative sand casting process. Sand casting...
Mould cement around dry sand to make caves and other void spaces.