Removing the universal love, and need for good local shops from my response, and sticking strictly business.
Local shops will never come close to pushing the volume amazon did or could do. Obviously with the intended price increase with it if thats the case, they are trying to create a more exclusiveness for their product, however reality is probably never going to cater it correctly.
Certain areas of this country you can pull it off with the right LFS that are left, but that's a very small percentage,,,,,unless they let the box stores in as well which could be a longer term plan, I dunno.
I've never used their products, or planned to, just a open thought cause this also ties into the LFS dilemma conversation, and the longevity of it overall, realistically.