The Hello Lights IRIS looks promising too. The spectral curve looks similar to the Phoenix, but a bigger spike in the 420nm violet range and a bit more in the green range. So, while more violet, should look a little more white. I actually just got one, so, I will test it out. They are on-sal on hellolights.com for $30 so, what the heck.. I do like that the curve is a bit wider, but I personally still prefer a bluer look. So, seemed like a good compromise. A lot of the other bulbs out there have lots of green and yellow spikes, so, will wash out the blue, as out eyes are very insensitive to blue, but quite sensitive to green and yellow.